What is Google Consent Mode v2?
Why is This Important?
1. Legal Compliance: Staying compliant with privacy regulations is not just a legal requirement but also builds trust with your users, fostering a positive user experience.
2. Data Accuracy: Proper implementation of Consent Mode v2 ensures that your analytics and advertising data remain accurate, even when users do not provide explicit consent.
3. SEO and Site Ranking: While Consent Mode v2 does not directly affect site rankings, non-compliance can lead to inaccurate data collection, impacting your ability to optimise user experience and indirectly affecting your SEO performance.
Understanding Consent Management Platforms (CMPs)
Our Solution
To help you seamlessly transition to Google Consent Mode v2, we are offering a comprehensive compliance package, which includes:
- Initial Setup: Implementing a compliant CMP and configuring Google tags to align with Consent Mode v2 requirements.
- Annual CMP checks and updates: Maintaining the CMP and ensure ongoing compliance with privacy regulations.
This package ensures that your website remains user-friendly, respects all privacy regulations, and continues to gather accurate data for analytics and advertising.
Recommendations
While implementing Google Consent Mode v2 is not mandatory, it is highly recommended to stay up to date with the latest regulations and maintain optimal website performance. This is especially crucial if your business relies heavily on search traffic, e-commerce, or online advertising.
Without Consent Mode v2, Google cannot verify the accuracy of your analytics data, potentially leading to misleading insights. Staying compliant not only helps avoid legal issues but also enhances user trust and marketing effectiveness.
Next Steps
For all KCS customers and any WordPress users out there who wish to proceed with this update and ensure your website remains compliant, please contact us.
Ensuring your site remains compliant not only helps avoid potential legal issues but also enhances user trust and maintains the effectiveness of your marketing strategies.
