Content marketing is broken. The new way Google understands the world. Marketing in an AI world. Everything we know about marketing and advertising is based on yesterday’s rules – marketing in a post-digital world when the (marketing) funnel no longer exists. New tech changing consumer behaviour and finally, why 9 out of 10 marketing launches suck (and how to be the one that doesn’t). These were just some of the topics covered at the 2018 Turing Fest (“The gathering for tech tribes”) in Edinburgh this week.
Lucky we like a challenge.
The digital marketing landscape has never stood still for long. Out of all the industries to choose a career in, web design and digital marketing is not one for anyone who likes to stay in their comfort zone because the landscape and the rules are forever changing.
So there are loads of challenges now and even more on the way, which can seem rather daunting and make many want to go bury their already overwhelmed heads in the sand, but actually I think the changes are a good thing.